Strategic
Communications
Advancing objectives requires a dynamic skillset that includes planning, market research, target audience analysis, opposition analytics, digital and traditional deployment strategies, key messaging, creative multimedia assets, deployment strategy, and rapid refinement. This comprehensive approach drives everything we do at Agenda.
Advancing objectives requires a dynamic skillset that includes planning, market research, target audience analysis, opposition analytics, digital and traditional deployment strategies, key messaging, creative multimedia assets, deployment strategy, and rapid refinement. This comprehensive approach drives everything we do at Agenda.
Information Environment
Media Relations
Public Affairs
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03
Information Environment
Agenda’s proprietary Reverse Access Population Targeting (RAPT) capability was first developed to support NATO’s strategic communications efforts to reach and influence target audiences in adverse information environments. We have since integrated technologies to identify and track devices such as mobile phones, track online habits over time and deliver highly customized content based on relevant and defined objectives.
Information Environment
Media Relations
Public Affairs
01
03
Media Relations
In the last 20 years news has scaled rapidly to a 24/7/365 cycle spanning viral, traditional, social, and digital media-scapes. Agenda actively tracks local-to-global trends, issues, and narratives. We build close relationships with reporters, editors, outlets, and influencers to maximize client interests and counter malign actors across the information environment.
Information Environment
Media Relations
Public Affairs
01
03
Public Affairs
Agenda has mastered the art of influence in geopolitical, regulatory, and media spaces – maximizing returns, securing positive outcomes, and neutralizing adversarial activities. Agenda works across the globe blending strategies, tactics, advocacy, traditional communications, and marketing to ensure campaigns deliver, projects are built, and clients are positioned for long-term success.
