The North Atlantic Treaty Organization has retained Agenda to lead a systemic re-vamping of the organizations external affairs capabilities. Our five-year contract will involve development of social, digital and media engagement strategies, updated messages and guidance on improving public interest and support for the Alliance.
NATO is at a crossroads — and has a crisis of relevance. With an average age cohort in member countries of 27 years old, most citizens don’t recall why NATO was formed or the vital role it plays in global security. And in the US, American support is being questioned (with candidates ignoring the facts of US budgetary contributions.) NATO knows it needs a fundamental overhaul of its PR capabilities and has tasked Agenda with this assignment.