Services & Industries
Be wary of agencies that claim to be all things to all clients – you’ll end up paying for mile-wide overhead and inch-deep results. Agenda isn’t in that game. Instead, we’ve put 20 years of blood, sweat and (yes) tears into developing a purpose-built, integrated communications and marketing team that lives, eats and breathes our targeted service areas. We deal with some tough stuff that requires complex thinking and crush-the-box problem solving. Life’s short – that’s why we created a firm that specializes in exactly what we love – winning!
Public Affairs
With 20-plus years in the trenches, board rooms, creative incubators, media hot-lights and nuclear ground zeroes, we’ve mastered the art of influence. Whether it’s a policy issue in front of Congress, a campaign to counter misinformation overseas, or a local ordinance threatening our client’s interests, we unleash the strategy, team and tactics to make change a reality.
Advocacy
We are activists. Whether it’s an issue, event, product or service, our goal is to get people talking, thinking and feeling differently. It’s not rocket science, but it does involve some scientific thinking. We are combining the science and tools of consumer markets with the strategy and tactics of the political world to reinvent the tools of advocacy. The best part is it works.
Strategic Communications
Agenda may march on its stomach, but we never wield a pen/sword without a dialed-in strategy and a clear set of client-approved tactics. These are born out of pre-launch research and our collaborative planning sessions where we refine goals, objectives, KPIs and anything else that is a “must achieve” for project success; it’s also where we comprehensively assess the landscape, obstacles, opposition and opportunities.
Civic Engagement
Agenda doesn’t view engagement as a one-way conversation. Instead, we use a proven campaign-style approach to authentically craft and strategically ground our engagement efforts. We prioritize identifying, connecting with, and mobilizing key stakeholders; leveraging a diversity of old and new relationships; building and supporting issue-based coalitions; developing grassroots and grass-tops organizations; and influencing perceptions and opinions using a unique blend of owned, earned and paid platforms.
Crisis
Most of the time, you only have one chance to get it right. And in a crisis, that’s true – times a thousand. Agenda is expert at anticipating trouble, crafting crisis plans, training leadership and executing preemptive strikes. We’re also fast acting and level headed – regardless of the issue, and no matter the extent of political, media or public pressure. Our philosophy is simple: defuse, minimize, mitigate and recover. Want to survive a crisis – channel your inner Scout and be prepared.
Design
Twelve point, Times New Roman and an occasional drop shadow only gets you so far. And canned/clip art should be banned by the Geneva Convention. You need to grab an audience, distill an idea, connect with native and non-native speakers alike and effectively get your point across – FAST. Our attention spans are short as a gnat’s; that’s why rich, cool and provocative design with short punch-lines and active tempos get the job done better than anything. From signature videos and animation to infographics, web, brand development and major integrated campaigns, Agenda has you covered. Fortunately, we’re fresh out of bad ideas.
Social/Digital