RAPT’s debut was in the former Soviet diaspora across Europe in early 2018 as a mechanism to connect with, and ultimately educate, audiences in Russia. The program was implemented through 2020 and delivered relevant and compelling messaging, videos, infographics, etc. to Russian speakers in accessible NATO countries that could then be shared organically through personal networks with Russian friends, colleagues, and family.
Currently, Agenda’s RAPT capability has been repositioned to identify devices such as mobile phones used by target populations, track those devices and their owners’ online habits over time, and deliver, with the help of local partners, highly customized content based on relevant and defined needs.
Malign interests have very sophisticated cyber capabilities and unauthorized entries are often caught within a few hours. Although it is still possible to access restricted social media applications within these areas using a VPN, most attempts are intercepted and “sandboxed” by foreign intelligence interests; a practice in which they continue to let the user post messages (as they track their true identity) but block those posts from being seen by virtually anyone inside the target area.
Agenda’s RAPT sidesteps intelligence traps and delivers direct connectivity with key target audiences in asymmetrical and malign information environments. For a more detailed technical briefing, please contact Agenda leadership.
We’re lucky. Our work has taken us to the four corners of the world – tackling issues and amplifying wins in sectors ranging from traditional and renewable energy, extractive industries, agriculture, VC-funded high-tech start-ups and healthcare, to charter schools and universities, government agencies, non-profits, real-estate and international security and diplomatic organizations such as NATO.
From traditional oil, gas and nuclear to wind, solar, geothermal, transmission and private/public utilities to a Native-American-owned coal enterprise spanning five states, we’ve designed and executed countless game-changing campaigns for some of the most important players in the energy space. We’ve also been proud to partner with smaller, regional companies and early-stage start-ups looking to stick their flag in the ground and get noticed for all of the right reasons.
It doesn’t matter where you live, the healthcare dialogue is often mired in confusion, frustration and misinformation. Agenda knows first-hand both the opportunities and the challenges – having been in the trenches with our healthcare clients securing mill levies for new trauma centers, working to ensure life-saving pharmaceuticals reach patients, advancing data-science technologies to recapture Medicare overpayments and representing doctors, private insurance companies and university research hospitals to ensure that their respective interests are heard accurately and fairly, while staying well clear of political cross-fire.
Agenda is purposefully not a technology firm, but we work closely with tech leaders, start-ups, and industry powerhouses on important data-, market-, and comms-focused efforts. Why? Because there is a critical cross-road where data science and technology must meaningfully connect with real-world investors, consumers, the media, elected officials and end users. We specialize in managing this interface – ensuring that our campaigns are highly targeted and ultimately capture the right balance of technical sophistication and elegant simplicity. This ability to translate in many different directions is a key differentiator and an important hallmark of how we approach strategic communications.
Agenda has decades of experience in the education space – from representing major research universities, to advancing STEM programs in Native American schools, to helping build branding and advocacy strategies for non-profit, state-wide public charter school organizations. We know it’s more important than ever for our youth – especially young girls and minorities – to be equipped with the knowledge and skills to solve tough problems, gather and evaluate evidence, and make sense of information, so that they have the ability to become tomorrow’s innovators, educators, researchers and leaders. We’re proud to be advocates for education excellence – and education innovators – and to be helping make this change a reality.
Agenda has supported messaging and media relations for major investment groups and private equity firms at local, national and international levels. We have provided traditional public relations and media relations to support major equity raises, IPOs, private capital groups, VC and corporate acquisitions including the purchase of a major stake in a top tier Formula 1 team, multibillion dollar purchases of publicly traded utilities and energy assets. We have even dabbled in communications surrounding crypto-currencies. In addition, we have worked in the regulatory space with a focus on state and local insurance products and handled crisis communications for others including for Lloyds of London more than two decades ago. We have successfully placed stories in almost every major financial publication in the US with some stories getting global legs.
Democracy is messy, but it’s one of our greatest inventions – right up there with fire-starting kits, the wheel and gin-and-tonics. Agenda has worked at all levels of government and is just as comfortable supporting local initiatives to helping a prime minister with an international crisis such as Fukushima. And since many of Agenda’s staff come from political life, we know how to successfully navigate the sometimes-choppy waters that surround elected officials, staff, special interests, NGOs and the broader electorate to get things done. And while we don’t quite have passenger-pigeon status, this unique skill-set means we are very much an endangered species.
Giving back to one’s community, the environment, wildlife, veterans or people in need is something we should all do more of – and Agenda does it. Fortunately, there are those among us who have dedicated their lives and leadership to making the world a better place. And because Agenda believes in being part of the solution, we dedicate not only volunteer hours in PR, marketing and design, but we also share resources such as professional space and production facilities to select non-profit organizations. In addition, we have a number of important non-profit clients – where Agenda is helping develop strategic plans, build brands, secure positive media exposure, increase overall awareness, secure funding and establish long-term relevancy.
Agenda’s real-estate practice covers everything from large-scale development projects, planned communities, affordable in-fill initiatives and creative re-use programs to large land-deals and developing strategies to manage entitlement processes and bridge the gap between community planners, long-term residents, special-interest groups and owners. Supporting villages, towns and cities is important – but helping them grow responsibly, sustainably and collaboratively is something that Agenda is especially proud of.
We certainly live in interesting times – no one can counter that. But what makes it interesting also makes it dangerous at a scale never before seen on our planet. The very essence of the free world is under threat. Today, while hostile actors endeavor to undermine our freedoms, Agenda is working with partners such as NATO and the Atlantic Council to counter things such as state-sponsored misinformation and disinformation campaigns. And because this is a multi-flank effort, Agenda is also working with university partners to establish streamlined government funding mechanisms for cyber kinetic counterinitiatives and other ground-breaking technologies such as the development of big-data applications to monitor real-time information threats across the world.