Craig’s background is in developing and managing integrated public affairs campaigns. In 1994, Craig founded Kaufman Nelson Pattee (KNP) with former White House political advisor Ron Kaufman and Nebraska Governor Ben Nelson. KNP was the first national government relations strategy and management firm of its kind, specializing in helping Fortune 500 companies manage political and policy risk across 50 states in the wake of the ‘new federalism’ that followed the 1994 Congressional elections. Craig has served as an advisor to numerous governors, including Tommy Thompson (R-WI) and Terry Branstad (R-IA).
He has also served as a federal representative for Governors Ed Schafer, John Hoeven (R-ND), and Governor Jim Douglas (R-VT). Craig remains active with the National Governors’ Association (NGA) and Republican Governors’ Association, as well as Republican mayoral and county groups. In the last decade, Craig has served as staff chair to the NGA’s four standing policy committees, and helped develop the NGA’s Center for Best Practices. Craig’s policy focus and passion is education reform.
After working in the White House under President George H.W. Bush, Craig spent three years at the US Department of Education, working as senior staff to former Xerox CEO and Deputy Secretary David Kearns, helping to develop and implement Secretary Lamar Alexander’s “America 2000” education strategy and the pioneering New American Schools.
Today, Craig remains heavily involved in education reform efforts and helped launch what has become the leading education policy and advocacy firm in the US, specializing in emerging education technologies, markets, and policy.
Beyond the public policy and political arenas, Craig is an active outdoor enthusiast and founder of EpicQuest, a premium adventure travel and global heli skiing business that he helped launch in 2008.
Craig is a frequent advisor to a number of private equity, fund, and personal investors, as well as company management looking for assistance with growth strategy and/or capital investment. Craig regularly presents to business groups and investors on the policy issues impacting key markets, including education, healthcare, energy and the environment. Craig is married, with two young children. They travel extensively and live in northern Virginia and Jackson Hole, WY.